Our Core Thesis

Africa is Growing!

Africa will benefit from a large, growing working age population, living longer and consuming more in increasingly accessible urban areas. Key demographic trends in Africa over the next three decades include… 

  • 1.3 billion, growth in population; Europe and North America will grow by an aggregate 75 million 
  • 905 million, increase in urban population 
  • 875 million, growth in labour force; Europe and North America will decline by 87 million 
  • A decade, average increase in life expectancy 
  • 20%,  Africa's average household consumption as a percentage of the global average